Who shapes our narratives today, and why?
- The 7-trillion-dollar global wellness industry is growing. Media, books and academics are getting on board.
- Large Language Models rely on millions of human "data enrichment workers" to teach them manners. The CEOs of frontier AI companies are staying silent.
- Drug Prices are skyrocketing while pharma, health systems and payers are among the most valuable companies in the world. Even "patient navigators" are paid by them.
A subject matter expert goes inside, sometimes undercover, to get the full story for consumers. Imagine the possibilities.
- Their only loyalty is to the consumer.
- They have a keen sense of where to "dig."
- They engage with sources and get into places where traditional journalists cannot
- Their cycles are shorter - they quickly get to the crux of the issue and publish.
- They don't just "bear witness" - they engage and question deeply.
- They are less prone to manipulation - they rely on their expertise to guide them in complex or controversial matters
- They are equally comfortable in the domain of experts - scientific papers, technical conferences, legal filings - as they are in the world of journalism.
Not an influencer: a journalist and an expert.
- We uncover primary evidence that nobody else has. We do not repackage news delivered by others.
- We prioritize in-person conversations. We travel to meet people, attend events and report from the ground. AI cannot do this - it was not there.
- We welcome guest essays, but we don’t believe in opinions, thoughts or “musings.” We are guided by evidence.
- We have no agenda and no ideology.
- Our audience is the broader public - the consumer.
Our Values: respect, clarity, evidence
- We build bridges: there are no bad publics, only bad actors.
- We believe in the intelligence and good sense of the broad public - this is supported by data.
- We explain complex topics in such a clear way that we finally understand them ourselves! We write, re-write and re-write again.
- We strive for extreme accuracy and reliability. We post corrections immediately.
